As a blogger, I’m always looking for ways to drive traffic to my site. One platform that caught my attention was Pinterest. I had heard success stories of bloggers getting tons of traffic from Pinterest, so I decided to give it a try. Here’s how it went for me.
Diving Into Pinterest
Joining Pinterest Groups
To get started, I joined several Pinterest groups. These groups are communities of pinners who share and repin each other’s content, which can help boost visibility. I quickly realised that this was a great way to get my pins in front of a larger audience.
Impressive Impressions
In just about a month, I managed to get 15,000 impressions on my pins. This was a huge boost for someone just starting out on Pinterest. The groups definitely played a big role in this. By actively participating and sharing content, my pins were seen by a lot of people.
The Reality of Clicks and Conversions
A Few Clicks
Despite the high number of impressions, the clicks were not as impressive. I averaged around 30 outbound clicks for those 15,000 impressions. It was clear that while my pins were being seen, they weren’t converting into blog traffic as much as I hoped.
Persevering Through the Numbers
The number of impressions continued to go up, which was encouraging. Even though the click-through rate was low, I decided to persevere. The potential for growth was there, and I believed that with time and more effort, the clicks would eventually follow.
My Takeaways
Easier Visibility, Tougher Conversion
Pinterest has proven to be an easier platform for gaining visibility compared to other social media platforms. Here’s what I learned:
- High Impressions: Getting your pins seen is relatively easy, especially if you join and actively participate in Pinterest groups.
- Low Click-Through Rate: Converting those impressions into actual blog traffic is more challenging.
Why I’m Sticking With It
Despite the low conversion rate, I’m not giving up on Pinterest. Here’s why:
- Growing Impressions: The continued growth in impressions suggests that there is still potential.
- Learning and Adapting: I’m learning more about what types of pins work best and how to improve my strategy. Over time, this knowledge can help increase clicks.
- Diversified Traffic: Having traffic from multiple sources is always a good thing, and Pinterest adds another layer to my traffic strategy.
Conclusion
My experience with Pinterest for blog traffic has been a mixed bag. While it’s been easier to get my pins seen, converting those views into clicks has been tougher. However, I believe in the potential of Pinterest and will continue to experiment and refine my strategy.
Tips for Bloggers
- Join Pinterest Groups: These groups can help boost the visibility of your pins significantly.
- Be Patient: High impressions don’t always translate to high clicks immediately. Give it time.
- Experiment with Pins: Try different styles, formats, and content types to see what resonates best with your audience.
- Keep Learning: Continuously educate yourself on Pinterest strategies and adapt accordingly.
If you’re just starting with Pinterest, don’t be discouraged by low conversions. Keep at it, learn from your experiences, and you might just find that Pinterest becomes a valuable source of traffic for your blog. Happy pinning!